Einmilk was born in Singapore in 2016, founded by two fathers with a simple yet powerful vision: to offer affordable, high-quality baby formula. Their dream quickly evolved into a mission to support parents with products that never compromise on safety or excellence. In 2020, Vincent Ong took the helm, sharpening the brand’s focus on science-based parenting – specifically catering to knowledgeable mothers who demand evidence-backed, gentle care for their little ones. This fresh direction led Einmilk to expand from its origins into premium baby toiletries and textiles, combining trusted ingredients and soft, skin-friendly fabrics.
Our unwavering commitment to quality soon caught the attention of a leading Singapore TV network, which featured Einmilk as a shining example of a reliable, high-end brand for discerning families. From 2021 onward, we have successfully entered Malaysia, Thailand, the Philippines, and Indonesia, while building a robust regional supply chain to ensure consistent quality across Southeast Asia. Today, Einmilk stands proudly as a trusted name – covered by the media, loved by parents, and dedicated to making premium care affordable for every baby.